5 Free Online Content Marketing Courses To Boost Your Career
You need to know your stuff if you want to use content marketing to attract and expand your audience. These days, content marketing is a buzzword. If you don't have a big marketing budget and want to boost your brand's visibility and convert traffic, this is the perfect marketing plan for you.
How much have you heard or read the phrase "material is king"? This argument is particularly valid in the digital era. Content writing has been one of the most successful marketing strategies since the advent of digital media. It is also, understandably, a very common career option among millennials. After all, it's the first step toward becoming digital nomads, ensuring you'll be able to work remotely with businesses all over the world from the comfort of your own home.
Being a good content writer, on the other hand, is not for everyone, particularly when working remotely. To produce quality material, the writer must be sincere and disciplined in order to stick to deadlines and avoid loopholes like plagiarism. You don't have a supervisor who is always looking at you and reminding you of pending projects. You are your own boss, and you must cultivate the creativity to meet all of your obligations. Furthermore, the modern media is continuously changing, with new trends and technology emerging on a regular basis. As a result, in order to stay competitive in the market, a content writer must continue to learn new skills.
Skillshare – Become a Better Blogger: Content Planning
This course on the online learning platform Skillshare teaches you how to develop high-quality content on a daily basis by exploiting digital marketing trends. Andrea Goulet Passage of BrandVox, an organization that helps business pioneers fabricate a business character, built up this course.
You'll learn how to create a content plan for your blog that sets you apart from your rivals in this course. If you're new to Skillshare, you can get a month of unrestricted access to all of its courses for free.
Content Writing Certification by Hubspot
If you want to take your content writing skills to the next level in 2019, Hubspot's Content Writing Certification course is for you. This course will show you how to develop a scalable marketing strategy for your company and how to convert visitors into leads.
This free course covers everything from content preparation and development to repurposing and promotion, as well as for analytics. It improves your content writing skills and gives you a professional edge. You may also assess your success by taking an online test following the completion of the course.
Udemy – SEO Training
The two disciplines of search engine optimization and content marketing are inextricably linked. Content marketing is the process of developing and disseminating useful content in order to generate leads, while SEO ensures that the content is more available to your target audience, allowing you to generate leads. You'll need a detailed understanding of SEO to become a master content marketer. Mastering SEO will give you a competitive edge over your rivals.
Enrolling in Eric Schwartzman's SEO course on Udemy is one of the best ways to learn SEO. Anyone interested in learning the fundamentals of SEO can take the course for free. It's ideal for social media administrators, executives, and newcomers to the content marketing sector.
Fundamentals of Digital Marketing by Google
Learn the fundamentals of digital marketing with Google's free Fundamentals of Digital Marketing course. The Interactive Advertising Bureau Europe and The Open University have also accredited this course. The course consists of 26 modules developed by Google's professional trainers. Practical exercises and real-world examples are included in the modules. This course will help you better understand digital marketing metrics and become a better content manager and blogger.
Ahref’s Blogging for Business
Ahref provides ten free tutorials on how to expand your blog (or website) beyond 100,000 monthly visitors and turn them into paying customers. The compound impact of content marketing, analyzing the traffic potential of a keyword, coming up with content concepts, and optimizing articles are all covered in the tutorials.
The course is available as modules on Ahref's website or as a video series on YouTube.
What skills should a content marketer have?
There are some main skills you should have as a content marketer to be competitive. The following are some of the most critical skills to have:
The study, creative writing, search engine optimization, and sales copywriting
Ability to plan strategically
According to Emily Deaton, a financial journalist at LetMeBank, having a strategic planning mind is key if you want to succeed as a content marketer.
"Prior to creating a solitary piece of substance, dynamic substance advertisers invest energy planning a substance promoting plan," Deaton said. "This is on the grounds that each organization has its own image, which figures out what sort of substance it makes and who its intended interest group is."
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